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Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_FinanceOverview: Brennan, Canning & McDowell cover both the theory and practice of global business to business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets Scenario boxes which provide reflective decision based situations for students to think through, helping
For each topic
analytics at the individual and course level and student/teacher communication tools
In a world where money
with intangibles and sustainability reporting being examined in more detail as they are areas with unique measurement challenges
GUST Course: ECON 403
Retailing Management
focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management
ISBN: 9781351690577
interactive
Live for ideas
More so than any other text
Overview: For management and non-management majors taking an undergraduate course in the principles of management
US$ 36.95
US$ 36.95
US$ 16.00